HERBICIDE products take years to bring to market, but Nufarm launched three of them in Adelaide last week.
Roundup Attack with IQ inside, Amicide Advance 700 and Sharpen represent a $10-million investment that include testing, field trials and user reliability research.
Nufarm Australasia general manager Lachie McKinnon said the company's traditionally strong focus on herbicides would be complemented by differentiated fungicides, insecticides and seed treatment products.
Roundup Attack with IQ inside is a result of more than nine years of research and development by Nufarm and Monsanto and will replace Roundup PowerMAX in February next year.
Business manager Damien Deckert said that with 570 grams a litre of active ingredient, it was the most extensive glyphosate label on the market.
"We call it 'the ultimate killing machine'," he said.
"We spent a lot of time researching with growers and customers to see what they wanted and it all came down to superior performance and increased flexibility.
"It offers the most complete kill of any Roundup in history."
Roundup Attack with IQ inside is the most extensive glyphosate label on the market, delivering faster brownout, better final control and is more powerful on hard-to-kill weeds.
"Lower foaming and viscosity means less time filling up and more time in the paddock," Mr Deckert said.
The research on Roundup Attack with IQ inside saw 60 formulations developed, 100 replicated trials over nine seasons and 10,000 hours of research and development time.
Business manager Gerard Bardell said Amicide Advance 700 offered the world's first 700-gram/l 2,4-D amine dual salt formulation.
"It can be used in crop and in fallow use situations," he said.
"Amicide Advance 700 is up to 2.3 times stronger than other formulations and compatible with all Roundup products."
Mr Bardell said development of the product saw 150 different permutations narrowed down to 50 potential formulations.
The product is non-volatile with an expanded label and greater use flexibility to its predecessors Amicide 625 and Surpass 475.
Sales manager for business development and key accounts Simon Gregory said Sharpen was a new broadleaf herbicide molecule called Kixor and it was a Group G product.
"Sharpen offers a completely new molecule to the Australian market," he said.
"It offers a faster, sharper and more complete burndown.
"The product is still waiting on registration from the Australian Pesticides and Veterinary Medicines Authority but should be registered by February and be ready to go soon after."
Mr Gregory said Sharpen targeted a range of weeds.
"It offers excellent results on young fleabane which is a growing problem for a lot of farmers," he said.
"It also delivers a fast burndown on weeds such as sowthistle, capeweed and wild radish.
"We're recommending low use rates, 9gm/L for most weeds but 17gm/L for fleabane."
The plantback period for most cereal and grain legume crops is only one hour, and it is one day for sorghum crops.
"But because of Sharpen's excellent activity on brassica weeds, there is a 16-week plant-back period on canola," Mr Gregor said.
Sharpen is also compatible with Roundup products for broad spectrum control of weeds.
Each product has undergone extensive laboratory, glasshouse and field trials.
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